Alan R. Hirsch M.D. F.A.C.P. is a medical practitioner with dual certification in neurology and psychiatry. An acknowledged expert in olfaction (sense of smell), he is the Neurological Director of the Smell and Taste Research Foundation in Chicago and the author of more than 100 articles on the psychological power of scent. Dr. Hirsch is a facility member at Rush-Presbyterian-St. Luke's Medical Center and at Mercy Hospital and Medical Center, and lives with his family in Chicago.

Dr. Alan Hirsch says the dismal truth is, diets don't work! What's more, most people don't know that their failure to lose weight and
keep it off is not their fault. In his book, Dr. Hirsch MD F.A.C.P. reveals his findings that show why we over eat and how we can break the patterns that lead to excess weight.

His "scentsational" discoveries are presented in simple terms everyone can understand and use to help break the patterns of a lifetime.

The urge to eat too much is governed not by the stomach-as most people believe-but by a specific portion of the brain called the satiety center. Once you understand how taste and smell affect this center, you can satisfy it by sniffing certain scents whenever you feel the urge to overeat.

'Finally, an easy. way to achieve one of the hardest things facing Americans-. how to lose weight and keep it off. Dr. Hirsch's practical advice and scientifically sound methods make great sense-and scents-for everyone to have the body they really want."

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