Digital Aboriginal: The Direction of Business Now: Instinctive, Nomadic, and Ever-Changing
by Mikela & Philip Tarlow

Book Description
The Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Reality is not a fixed archetype, but a fluid and moving one that is continually shaped by the beliefs we have about it. Along these same lines, DIGITAL ABORIGINAL reveals how the modern-day business world organizes this unlimited range of possibilities and how we can reorganize and redirect our business plans merely by shifting our marketing beliefs. Based upon hundreds of real-life business examples and woven together with the survival tactics inherent in nomads, this book strikes at the very core of how business is conducted in today's world and how it is going to change in the years to come. The ability to move quickly, to change directions, and not be weighted down by permanent patterns-this is the essence of being aboriginal. Being digital in a fast-paced business environment demands much of the same kind of mentality. DIGITAL ABORIGINAL points the next wave of business marketers in the right direction.