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Earl Naumann
The Science Behind Instant
Attraction
About the
Author
Earl Naumann is an author and business consultant.
Through his research and consulting firm, Naumann performed primary
research on the little-studied phenomenon of love at first sight. His
business books, Creating Customer Value and Customer
Satisfaction Measurement and Management are among the leading
professional books in their respective fields. Naumann holds a Ph.D.
in marketing from Arizona State University. He resides in Boise,
Idaho.
Book
Description
If you're like some, you've only heard about
love at first sight, perhaps dismissed it as cliche or mere emotional
overload. But if you're among the lucky ones, you've experienced
it--within one hour of meeting someone, you felt strange and powerful
feelings of love for him or her.
Love at First Sight is the first book to deeply examine this
remarkable human phenomenon. A Ph.D. in marketing and an expert in
market research, author Earl Naumann conducted surveys and in-depth
interviews with 1,500 individuals across America, of all ages, races,
religions and backgrounds. His empirical findings revealed a
staggering statistic--nearly half of his respondents had experienced
love at first sight, but for different reasons and in dramatically
different ways.
Written in a personal, yet highly professional style, Love at
First Sight examines the influence of three categories of
characteristics that attract people: physical traits, personality and
career/achievements. It also includes love stories from survey
respondents that illustrate the author’s findings. Their heartfelt
stories reveal the soul behind the phenomenon—an almost magical
experience that leaves a lasting impression.
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